Is AI actually useful for music artists?
Over the past year AI has become something of a buzzword. It’s been integrated into almost every software platform, and people keep talking about how its going to change the world and take our jobs.
You may have seen some examples where someone uses Chat GPT to instantly write software code (this is amazing). Or you may have heard about visual artists complaining how companies are training AI using their work without compensation them.
Today I want to talk about some AI tools that are useful for music artists.
We’ll look at this in two stages: AI right now, and AI in the future.
AI Right Now
One tool that i’ve been personally using for almost all of my cover art creation lately is Midjourney. It allows you to type in some text and it will generate the image you want. Take a look:
Prompt: black and white image, heavy film grain, raining outside, young guy playing electric guitar outdoors, sitting down on a sidewalk in front of train tracks
Pretty crazy right?
It can sometimes be hard to get exactly what you want, and its particularly bad at text so you may need to add that yourself. But for me it does the job more than adequately.
Next there is Chat GPT itself. You can use Chat GPT for a million things, but here are some examples:
Answer general questions
Writing software code
Writing social media captions
Writing blog posts
Coming up with lyric ideas
Brainstorming ideas for social media content
Brainstorming ideas for YouTube videos
Here is an example of me asking Chat GPT to write some lyrics on a specific topic.
Pretty amazing right? Even if the first result isn’t amazing, you can have it generate this within a few seconds. You can ask it as many times as you want, get inspiration and refine the core idea on your own.
You can even give it a few lyrics you’ve written, and ask it to continue your lyrics and keep the same tone / meaning.
Let’s ask Chat GPT to come up with some social media content ideas:
This is just scratching the surface with Chat GPT, but I want to move on to another topic…
Actual AI music.
One cool platform I came across called lalals lets you replace your vocals with the voice of someone like Drake, Ed Sheeran, Beyonce and more.
The ethics and legality of this when it comes to releasing music using their software is questionable, so keep that in mind. But it is very cool.
There are sites right now that allow you to generate completely AI created music. Aiva and Soundful even allows you to download MIDI files for the music it generates, and you can distribute this music onto Spotify depending on the license you purchase.
AI In The Future
This section is really just me guessing, or dreaming.
One area that i’m incredibly excited about and hopeful that it will come to fruition, is AI assisted music creation.
Imagine you record a guitar riff and vocal line, and with one button press an AI generates bass, drums and piano to match. This would enable songwriters to quickly sketch full songs off of a single performance.
Or alternatively, imagine you record your vocals and instead of having to go through manually tuning and de-breathing your vocals, an AI can go and do that for you.
Another AI software could handle 90% of mixing and mastering, so all the human has to do is step in and tweak a few knobs to get their signature sound. Izotope already has some features like this in their Neutron and Ozone software, so I feel that they will be the first to dive into this further.
These are all examples of software that allows humans to increase their output. When music creators are able to save time they’re able to spend more time on tasks that actually matter and make even more music.
On the darker side…
Eventually AI created music will start to compete with human made music. At first it will just be simple music - lofi hip-hop, relaxing music, instrumental piano etc.
But eventually AI generated vocals will improve. We already have technology to transform vocals into better vocals, technology to have AI write lyrics, and technology for AI to write melodies. It isn’t unreasonable to think in 5 years these tools will be integrated and impossible to detect from a real human.
What does that mean for artists? Well, I think the human connection will become even stronger. Showing your personality on social media, playing live and hosting live streams will become even more important.
People already love forming connections with the creators of the music they love. In a world where a lot of music is AI created that connection is even more valuable.
Did Spotify save the music industry? Find out why the answer is maybe here:
I created a calculator so you can calculate royalties from Spotify, Apple Music, Tidal and other streaming platforms.
In case you don’t know, I have a podcast! Currently there are 43 episodes and it has over 20,000 downloads.
Recently i’ve been posting a lot on Twitter (or now X, I guess):
Yesterday I applauded Spotify for finally raising prices.
Today I want to scold them a little bit.
Let's talk about things Spotify should do better.
(i'm fully aware most of this stuff will never happen though)
— Andrew Southworth (@southwortha)
Jul 25, 2023
Here are some music industry news highlights from the past week.
Super listeners on Spotify make up 2% of listeners, but account for 18% of streams.
New Soundcloud study shows 1 in 5 artists could double their income under a user-centric streaming model.
Audiomack adds a new connect tool for artists to speak directly with fans.
Daniel Ek sells $100M worth of Spotify shares
Quote of the Week
With artificial intelligence, we are summoning the demon. In all those stories where there's the guy with the pentagram and the holy water, it's like, yeah, he's sure he can control the demon.
Didn't work out.
Whenever you’re ready, there are 4 ways I can help you:
My courses. Spotify Growth Machine teaches you how to use Facebook ads to promote your music on Spotify. YouTube Growth Machine teaches you how to grow a YouTube channel organically and how to use YouTube ads.
My ad agency. Forbid Media specializes in running Facebook conversion ads to promote your music on Spotify.
Website / Store / Funnels. MusicFunnels is the best all-in-one platform for music artists to make a website, online store, sales funnels and build their mailing list.
1-on-1 consulting. You can book 1-hour calls with myself or Alex Bochel here.
🚀 Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine
🏆 Hire us to run your ads: https://www.forbidmedia.com/
🌍 Best website / store / funnels for music artists: https://musicfunnels.io/ (get your 14-day FREE trial!)
🎬 YouTube Growth Machine: https://learn.generastudios.com/youtube-google-growth-machine/
🧑💻 Consultations: https://generastudios.com/pages/consulting
⌨️ Chat in the community (FREE): https://community.generastudios.com/
🎬 Animated lyric videos: https://generastudios.com/products/lyric-videos
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