How I would spend $1,000 on a new song
Happy Monday! Today i’m going to answer a frequently asked question. A lot of artists I talk to on calls say…
I have $X to promote my new song. Where should I spend this money to get the best use of it?
So thats exactly what we’re going to talk about today!
How To Spend $1,000
First let me break down how I think you should spend this hypothetical $1,000 if your goal is to grow on Spotify and other streaming services and then we’ll talk about the why.
Meta (FB/IG) ads: $850
YouTube Ads: $100 (if you have a video to promote)
SubmitHub: $50 (if you’ve found it works for you)
In some cases this might be 100% Meta ads, if you don’t have a music video and you’ve found SubmitHub doesn’t work well for you. But if you do then 85% Meta ads.
Just to clarify when I say Meta ads I mean Facebook / Instagram ads.
Why so much Meta ads? Well in my experience Meta ads driving people to Spotify using conversion campaigns get you a whole lot more than results on Spotify. For example you’ll get a bunch of:
YouTube comments / views
Other DSP platform growth
However, if you were to run just YouTube ads promoting a song, you’ll basically just end up with a bunch of YouTube views.
Now just to clarify, these numbers are if your goal is Spotify / streaming focused. Of course if your goals are email growth or sales focused, you won’t be focusing on conversion campaigns to streaming services.
If you don’t have an email list or sales funnels yet, get your 14 day free trial at MusicFunnels to get started.
What About Other Stuff?
You might be wondering what about the following…
Spotify playlisting companies
Other ad platforms
In my opinion you shouldn’t use Spotify plalisting companies until you have a song thats already in the Spotify algorithm, or if you’re also running a large ad campaign. SO perhaps if you’re running a $1,500 ad budget, spend like $300 on playlisting after the song takes off.
PR campaigns are often $1-4k per month with a commitment of 2-3 months. It generally won’t get you any significant bump in streams or sales, but it can serve a good purpose later in your career.
Influencer campaigns are generally a waste of time. This is where you pay a bunch of TikTok or Instagram influencers to share our song or video on their platform. Most of the time these do nothing and cost a ton of money.
Right now Meta ads are the most effective ad platform. TikTok ads are getting better by the month so keep an eye on it, but right now its still not as effective as Meta ads.
This week I released a video comparing FeatureFM, Hypeddit and ToneDen so you can decide which one you want to use as a smart link service for your Facebook conversion campaigns promoting music on Spotify / other DSPs.
FeatureFM added a new feature to pre-saves on the platform that skip the Spotify login process for iPhones. In this new video I talk about how it works plus some commentary on pre-saves as a whole.
Did you know I have a podcast? Click here to listen to the Modern Music Marketing podcast.
Recently i’ve been posting a lot on Twitter (or now X, I guess):
Sometimes people ask me what my secret was to grow on YouTube.
Here it is…
It was making over 700 videos and trying to make the next one suck less than the previous one.
That and sacrificing all my free time and social life for years.
— Andrew Southworth (@southwortha)
Aug 22, 2023
Here are some music industry news highlights from the past week.
Limewire launches AI creator studio
ASCAP calls out BMI for their shift towards being a for-profit business
Goldman Sachs identifies India as an important emerging market for music streaming
JKBX, a music royalty trading platform will launch September 12th
Quote of the Week
Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
Whenever you’re ready, there are 4 ways I can help you:
My courses. Spotify Growth Machine teaches you how to use Facebook ads to promote your music on Spotify. YouTube Growth Machine teaches you how to grow a YouTube channel organically and how to use YouTube ads. Fan Growth Machine teaches you how to build a website, online store and grow your email list.
My ad agency. Forbid Media specializes in running Facebook conversion ads to promote your music on Spotify.
Website / Store / Funnels. MusicFunnels is the best all-in-one platform for music artists to make a website, online store, sales funnels and build their mailing list.
1-on-1 consulting. You can book 1-hour calls with myself or Alex Bochel here.
🚀 Spotify Growth Machine Course: https://geni.us/sgm-monday
🏆 Hire us to run your ads: https://www.forbidmedia.com/
🌍 Best website / store / funnels for music artists: https://geni.us/mf-monday (get your 14-day FREE trial!)
🎬 YouTube Growth Machine: https://learn.generastudios.com/youtube-google-growth-machine/
🧑💻 Consultations: https://generastudios.com/pages/consulting
⌨️ Chat in the community (FREE): https://community.generastudios.com/
🎬 Animated lyric videos: https://generastudios.com/products/lyric-videos
Get 15% off Melodist music distribution with code ANDREW15 here: https://geni.us/Melodist
Discount / Affiliate Links:
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If you’d rather just purchase the e-book, or physical book or audiobook you can do so here.
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