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How many streams will your Meta ad campaign get you?

Please stop running music ads like this

Why Spotify Followers Don't Matter

Should you promote your music before it comes out?

300+ social media posts per month?!

Which social media platform is best for music marketing?

When does it make sense to sign with a label?

Your music will flop sometimes (and that's okay)

Why active listeners matter

Networking, NAMM and our podcast tour

I just got back from my travels around the NAMM show and the My Point 4 Cents podcast tour...

Should you send fans to a Spotify song, playlist or profile?

Each one has pros and cons, let's talk about it.

Do you have goals for 2026?

Every year I strategize what goals I have for the coming year, here's what that looks like...